Graduate School of Humanities and Communication
- Direction
- Prof. Nora Lado Coust茅
- Deputy Direction
- Prof. Asier Gil V谩zquez, Prof. Concepci贸n Cascajosa Virino
- Language
- Bilingual
- Attendance
- On-campus
- Credits
- 60
- Campus
- Madrid - Puerta de Toledo
- Applications
-
鈽�&苍产蝉辫; Places available: 45
- Departments
- Communication and Media Studies Department,
CONTACT
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APPLICATION FOR ADMISSION
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The Master's degree in Advertising Communication provides advanced bilingual instruction coupled with intensive practical training in the design and implementation of advertising and communication campaigns, branding content marketing management, creativity development, media planning and transmedia content projects. In addition, marketing training, brand strategy, research on new experimental technology trends and mastery of the most advanced techniques, both online and offline, are also covered.
This program includes its own professionally mentored advertising agency, the 3M Advertising Lab, where the students will work for real world leading brands applying advanced research design techniques, performing all the steps for the creation and development of communication campaigns.
The Master offers the opportunity to take an Eramus+ exchanges with leading European universities.
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馃帴&苍产蝉辫;鈹�&苍产蝉辫;
鈹侻ASTER IN NUMBERS
- 鈽�&苍产蝉辫;45 students maximum per class
- 鈽�&苍产蝉辫;5 international exchange agreements
- 鈽�&苍产蝉辫;Teachers from more than 6 different nationalities
- 鈽� More than 10 nationalities among students
- 鈽� Director of more than 8 large advertising agencies and media among teachers
- CURRICULUM
- CURRICULUM
Courses 0
The master provides two free courses 0 for students with no previous training in Statistics and / or Graphic Design, which will be developed before the start of the Masters:
Year 1 - Semester 1
BLOCK 1 Subjects ECTS TYPE Language 3 C 
3 C 
3 C 3 C 3 C BLOCK 2 Subjects ECTS TYPE Language 3 C 3 C 3 C 3 C 3 C Year 1 - Semester 2
BLOCK 3 Subjects ECTS TYPE Language 3 C 3 C 3 C 3 C 3 C BLOCK 4 Subjects ECTS TYPE Language 3 C 6 E 6 E vacio 6 C vacio * Students must choose to study one of the two subjects.
C) Compulsory: 48 ECTS
E) Elective Course: 6 ECTS
Master Thesis: 6 ECTS
course Programs
鈼�
- QUALITY
QUALITY INDICATORS
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鈽�&苍产蝉辫;
PROGRAMME’S QUALITY ASSURANCE
The Academic Committee of the Master’s programme complies with the SGIC-UC3M and it is responsible for the follow-up, analysis, review, assessment and quality of the program, it contributes with proposals to improve the program and produces the “Memoria Académica de Titulación” (Programme Report).
FACULTY AND COURSE PLAN
鈽�&苍产蝉辫;
Graduate Profile and Competences
- CURRICULUM
- FACULTY
UC3M FACULTY
Department of Private Law
Associate Professor
PhD
Department of Communication and Media Studies
Senior Lecturer
PhD
Department of Communication and Media Studies
Senior Lecturer
PhD
Department of Communication and Media Studies
Associate Professor
PhD
Department of Communication and Media Studies
Assistant Professor PhD
PhD
Department of Statistics
Associate Professor
PhD
Department of Business Economics
Full Professor
PhD
Department of Private Law
Associate Professor
PhD
Department of Business Economics
Adjunct Professor
Department of Communication and Media Studies
Associate Professor
PhD
Department of Communication and Media Studies
Associate Professor
PhD
Department of Private Law
Full Professor
PhD
Department of Private Law
Emeritus Professor
Full Professor
PhD
Department of Communication and Media Studies
Adjunct Professor
Department of Private Law
Associate Professor
PhD
Department of Business Economics
Visiting Lecturer
PhD
EXTERNAL FACULTY
Deputy Director of Business Development and R+D
PhD
TESSEO PRODUCCIONES
Creative, advertising and author of storytelling and copywriting.
AI and Innovation Consultant and Co-founder
PhD
MUJERESTECH
Creative Director
PATRONES Y ESCONDITES
Adjunt Creative Director
DAVID MADRID
Assistant Professor of Marketing and Research
UNIVERSIDAD AUTÓNOMA DE MADRID
Writer and Marketing Teacher
PhD in Information Sciences
Producer and creator of audiovisual content.
CRETA PRODUCCIONES
CEO and CCO
EL BAÚL DE LAS PIQUÉ
Expert in Digital Strategy, Communication, and Brands
ÉLITE MAGNÉTICA
Digital Marketing and Sales
BBVA
Expert in Creative Direction and Copywriting
Head of Creative System
MEDIACOM ESPAÑA
UX/UI designer
BBVA
PhD in Marketing and Consumer Behavior and professor of Marketing
ESCP BUSINESS SCHOOL
Branded Content & Experience Director
PhD
BE A LION (MEDIASET GROUP)
Founding Partner & Consultant
COLLAGE
- NORIEGA FERNANDEZ, JOSE MANUEL
Head of Corporate Communications and Brand Management
GRUPO BOSCH ESPAÑA
Creative Director
MANIFIESTO
Client Advisor
OMNICOMPRGROUP
Business and Communications Director
NORMMAL
PhD in Audiovisual Communication
Expert in branded content and transmedia narratives.
SPAINMEDIA
Audiovisual producer, coach and teacher
STORYBUILDING STUDIO
Head of Corporate Communications
APPLE TREE
Creative Director
CONDUCTTR
STROKE 114, STORYTELLING INMERSIVO
Co-founder, Creative and Account Manager
ELEY STUDIO
Chief Account and Strategy Officer
HAVAS WORLDWIDE SPAIN
- ADMISSION
- ADMISSION
Application
The request must be submitted electronically through our application system. Before beginning the admission process, please read the following information:
Requirements
It will be necessary to hold a Spanish official university degree or another issued by an institution of higher education located in another member state of the European Higher Education Area empowering therein for access to Master studies.
Admission criteria
ADMISSION CRITERIA % Academic record of studies access 50% Level of knowledge of other languages* (B2) 20% Professional experience 20% Motivation, interest and letters of recommendation 10% *Language Level B2 required according CEFR
Language requirements
Check the general language requirements required to study a Master’s at UC3M, depending on whether it is in Spanish, English or bilingual.
students with foreign university degrees
Once admitted to the Master’s program, students holding a university degree from a higher education institution outside the EHEA must provide the diploma, legalized through diplomatic procedures or by The Hague Apostille, for enrollment. They must also submit their transcript of records, including the grade point average, duly legalized.
More information about Legalization of Foreign Documents.
If needed, documents must be accompanied by an official sworn translation into Spanish.
- ENROLLMENT
TUITION FEES*
Reservation fee: €600
- it will be paid once the student receives notification of admission to the master’s, and deducted from the first tuition payment
- the reservation fee will only be refunded if the master program is cancelled
EU STUDENTS (€110/ECTS) First academic year - 60 ECTS €6,600 NON EU STUDENTS (€165/ECTS) First academic year - 60 ECTS €9,900 NOTE: the indicated public prices do not include in any case, neither the ECTS corresponding to the Formative Complements that the student must take (only master's degrees with previous Formative Complements), nor the cost of issuing the master’s degree certificate.
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* Current fees for the academic year 25/26, pending approval by the Community of Madrid for the academic year 26/27.
Additional information
- You may enrol on the master’s degree after completing the admission process and receiving formal confirmation of your acceptance.
- When performing the enrolment you can choose between Full-time enrolment or Part-time enrolment.
- The email address provided upon enrolment will be used for formal communications; students are therefore kindly requested to check their mail regularly.
- Pursuant to the regulations of the 91探花, a student failing to pay any part of the fees will not be admitted and the enrolment process will be terminated. In cases of cancellation of enrolment due to non-payment, the University may demand the payment of the pending amounts for enrolment in previous academic courses as a prior condition of enrolment.
No diploma or certificate will be issued if a student has any outstanding payments.
- ADMISSION
- SCHOLARSHIPS
UC3M TUITION GRANTS FOR ACADEMIC YEAR 2026/2027
CALL FOR APPLICATIONS AM01-26/27* 鈹� OPEN
A maximum of 6 grants have been announced for the academic year 2026-2027 to cover the net tuition fees for students admitted to the Master's program, with the following provisions:
- 6 grants of €3,000
To apply for the grant, you must have formalized the application for admission to the Master's Degree.
Application deadline: 31 May 2026
Partial decisions:
- First decision published on 12 March 2026
- second partial decision: from 27 April 2026 (applications submitted from 1 February to 31 March 2026)
- third and final decision: from 22 June 2026 (applications submitted from 1 April to 31 May 2026)
* The number of grants and their amounts specified in the call for applications may vary depending on the conditions of the candidates applying for them, and may even remain unawarded based on the assessment of the Selection Committee for each program
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NINTH Edition of Rocío Orsi Award for Master's Thesis | CLOSED
The Carlos III University of Madrid announces the Ninth Edition of Rocío Orsi Award for Master's Thesis. This award is open to all students who have presented, defended and obtained an "A" or "B" grade, as well as the credits corresponding to the Master's Thesis (TFM), during the period between February 6 and September 30, 2025, in the official programs linked to the Faculty of Humanities, Communication and Documentation.
- Amount: 500 €
Applications deadline: January 16, 2026
Resolution: February 20, 2026
馃搶 鈹� More information
鉁�&苍产蝉辫;鈹�&苍产蝉辫;
馃摜&苍产蝉辫;鈹�&苍产蝉辫;Rules of the call
General information on scholarships
For more information on specific scholarships of interest, awarded by the 91探花 as well as other agencies or organizations, please refer here:
馃帗&苍产蝉辫;鈹�&苍产蝉辫;Scholarships to study a University Master
- PRACTICAL INFORMATION
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MASTER’S COURSE SCHEDULE
VIRTUAL SECRETARIAT
Material Resources of the programme
Employability
Access to
馃啎&苍产蝉辫;
- AGREEMENTS
The Master in Advertising Communication program has an established agreement with BRANDED CONTENT MARKETING ASSOCIATION (BCMA):
In the past academic years, the students of the Master have done their internships in the following companies:
- 7 PINES RESORT IBIZA, S.L.U.
- ADD VALUE MEDIA, S.L.
- ADMINISTRATION OF VERY IMPORTANT PEOPLE PERSONAL PROFILES S.L.
- ANTEVENIO RICH&REACH, S.L.U
- AYUNTAMIENTO DE LOGROÑO
- BRAND VALUE, S.L.
- BRANDED CONTENT MARKETING ASSOCIATION ESPAÑA
- C.F.E.B. SISLEY
- CARTIER INTERNATIONAL
- CIRCULO DE COMUNICACIÓN
- COMUNICACIÓN COMERCIAL Y MARKETING MEDIA, S.L.
- CONNAXIS SERVICIOS DE MARKETING, S.L.
- CONNECTWORLD INTERNATIONAL EDUCATION, S.A.
- CONTRAPUNTO BBDO, S.A.
- DDB TANDEM, S.A.
- EL BAÚL DE LAS PIQUÉ C.B.
- EL BAÚL DE LAS PIQUÉ PUBLICIDAD, S.L.
- FULLSIX, S.L.
- GONZALEZ BYASS SERVICIOS CORPORATIVOS, S.L.
- HAVAS MEDIA GROUP SPAIN S.A.U.
- HEHENBERGER INTER TIME MEDIA, S.L.
- INGENIA, MARKETING Y COMUNICACIÓN, S.L.
- INTRO IBÉRICA, S.L.
- KETCHUM PUBLIC AFFAIRS, S.L.
- KEY CONTENT, S.L.
- LEO BURNETT IBERIA, S.L.U.
- MAKE MARKETING Y COMUNICACIÓN, S.L.
- MM MOTION PICTURES GMBH
- MONTERO Y ELLA, S.L.L.
- MRM WORLDWIDE SPAIN, S.A.
- OGILVY PUBLIC RELATIONS, S.L.
- OMNICOM MEDIA GROUP, S.L.
- PM & S RECURSOS, S.L.U.
- PUBLICIS COMUNICACIÓN ESPAÑA, S.L.
- PUBLIESPAÑA, S.A.U.
- REDKAMPUS PRESS, S.L.
- REMOR CONSULTING, S.L.
- ROBERT BOSCH ESPAÑA
- FABRICA ARANJUEZ, S.A.U.
- ROBERT BOSCH ESPAÑA, S.L.U.
- SHENZHEN YOUYUAN CULTURE MEDIA CO., LTD
- SOCIAL MEDIA S.L.
- SOY OLIVIA CONCEPTS, S.L.
- SWING ADVERTISING, S.A.
- TECNATOM, S.A.
- TELEFÓNICA AUDIOVISUAL DIGITAL S.L.U.
- TEQUILA SPAIN, S.L.
- THE AGENCY EXCLUSIVE MODELS, S.L.
- THE COCKTAIL EXPERIENCE S.L.
- VCCP SPAIN, S.L.
- VISUALEO VERIFICATIONS, S.L.U.
- WELLDONE EVENTS CHINA
- WILD WILD WEB STUDIO, S.L.
- WONDER CREATIVE THINKING, S.L.U.
- ZHUMENG INTERNATIONAL EDUCATION S.L.
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- INTERNATIONAL
International Programs
The Master in Advertising Communication of the UC3M offers its students a unique opportunity to enrich their training with international exchanges of top level. It offers the possibility of complementary international courses completing 30 ECTS abroad.
Students will have the possibility to access the European extension programs that are part of the lifelong learning program: HIGHER EDUCATION (ERASMUS +). They are aimed at students who wish to expand their curriculum by studying complementary disciplines, ranging from digital communication, digital marketing, creativity, languages 鈥嬧�媋nd other related fields. Students can extend their training by 30 ECTS for a period of 3-6 months, after completing the regular 60 ECTS program.
Students can apply to an Erasmus Exchange Program in:
Official recognition
Students receive formal recognition for their academic study period abroad in the transcript of records and in the degree certificate.
Admission
Interested students must request admission to the Master’s direction at the end of the third term. The admission to the program will be decided by the Master’s direction on the basis of the academic excellence. There are a limited number of places available.
After being admitted into the program, the enrolment application and fees for any subject will be managed directly from Universidad Carlos III.
The University will offer scholarships for all the students admitted to the program, awarded on the basis of academic excellence/record within the Master’s.